Hi, I'm Casey
I’m a strategist, change consultant, and founder of A Creative Balance. I’m a creative thinker with a logical touch, which means I see possibilities and solutions where others might only see problems. My journey has been shaped by the constant push and pull between creativity and consistency—a balance I’ve worked hard to understand for myself, and now I bring that knowledge to my clients.
Big Pic Ideas & Actionable strategy
With a Master’s in Public Administration and Policy Analysis and a Bachelor’s in Business, I’ve built a strong foundation in understanding how organizations work—and how to make them work better. My career in nonprofit management started as an intern and grew into leadership roles, including becoming a director. Along the way, I wore just about every hat imaginable, which gave me a deep appreciation for how all the pieces of an organization fit together. I founded A Creative Balance to help connect big-picture ideas with the day-to-day strategies that bring them to life, knowing that I can drive change more effectively throughout the industry as a consultant.
networking & community-building
My love for marketing and communications has always been part of my story. In college, I joined the American Marketing Association and dove into learning everything I could about the field as it transformed with the expansion of digital technology. Today, I stay connected as a member of the Nonprofit Marketers Network and FOCUS, always looking for fresh insights and ways to grow my network. I love to connect my clients with like-minded folks – I’m someone who says your name when you’re not in the room.
Finding Balance in Times of chaos
Change isn’t always easy, and sometimes, it is extremely challenging. I’ve faced my fair share of change, including being diagnosed with cancer at age 31, which taught me resilience and adaptability. The experience also challenged me in ways that I never could have expected. Through my yoga practice, I have learned techniques to stay grounded when life gets chaotic, and my values around change have been influenced by yogic philosophy. I enjoy helping my clients shift their mental models and mindsets around organizational change.
An Entrepreneur at heart
As an entrepreneur, I’ve learned firsthand the challenges of running a small business—juggling creativity, strategy, and, let’s be honest, wearing all the hats at once. That’s why I relate so strongly to my clients. I know what it’s like to be in the trenches, and I’m passionate about helping others find clarity, creativity, and consistency.
Let’s tackle change together— and turn it into an opportunity to create something amazing.
What sets me apart is how I bring all these pieces together: the strategic thinker, the creative problem-solver, and the person who gets how tough change can be. I am a partner who will help you see the bigger picture, uncover fresh insights, and get through change with confidence.